BUILDING BETTER BRANDS
Each brand is unique and requires its own recipe for growth. It starts with being true to the brand’s DNA while uncovering marketplace opportunity the brand can be positioned to attract in an authentic manner.
STEP BY STEP.
ONE
In each case, I start with data and consumer insights to understand current state. I believe marketing is a team sport and through a series of ‘scrums’ with every area of the business, I seek to uncover opportunities while bringing the whole team along in the journey.
TWO
Next, I evaluate marketplace trends and opportunities to ensure paths for identified growth can support our vision and goals for the future of the brand.
THREE
Flawless execution! Painting a clear picture of the future state of the brand allows all areas of the business to play their part. Captivating creative, compelling experiences, and consistency are key to achieving the brand’s potential.
CASE STUDIES
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Saks Fifth Avenue
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Holt Renfrew
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Soma
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TellTale
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Chico’s
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White House Black Market